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Department Activities

marketing

marketing

Marketing Faculty waiting patiently to run to the buffet line.  Dr. Jones is checking to see if there is something else on the menu.
Student Award Recipients:  Melissa Baker, Outstanding Marketing Student; Ralin Nespeca, Valentine Trust Recipient; Dr. Stacia Wert-Gray, Honorary Delta Mu Delta Inductee; Beth Waddelow, Outstanding MBA Student; Richard Beck, Outstanding CMA Award; Dean Tom Boyt

The Marketing Faculty's Recent Endeavors

Apr '06 Stacia Wert-Gray, et. al. "Statistics as Fetishes: The Case of Financial Performance Measures and Executive Compensation," accepted for publication in Organizational Research Methods.
Feb '06 Stacia Wert-Gray, John Camey, Nathan Robnett, et. al. "Evaluating the Impact of Personal Response Devices on Student Performance," presented at the American Society of Business and Behavioral Sciences 13th Annual Conference.
Nov '05 Bobi Ivanov, et. al. Inoculation and mental processing: The instrumental role of associative networks in the process of resistance to counterattitudinal influence. Communication Monographs.
Nov '05 Bobi Ivanov, Kimberly A. Parker Ivanov Adolescents and Communication Regarding Sex and Contraception, 2005 International Communication Association, Boston, MA
Sep '05 John Camey, Jay Shacklett Presented a research paper entitled, "Security vs. Fairness: The Impact of Colored Paper on Student Test Performance," at the ASBBS Twelveth Annual Conference in Las Vegas, NV.
May '05 Bobi Ivanov 2005 International Communication Association, New York City, New York, Top Four Paper Award in Information Systems
May '05 Bobi Ivanov, et. al. Inoculation and Mental Processing: The Instrumental Role of Associative Networks in the Process of Resistance to Counterattitudinal Influence, 2005 International Communication Association, New York City, New York, Top Four Paper Award in Information Systems
Apr '05 Stacia Wert-Gray, Nancy McClure "Sports Fan Behavior: An Empirical Assessment of Gender Differences" research abstract presented at Southwest Business Symposium.
Apr '04 Nancy McClure, Stacia Wert-Gray "The Costs and Benefits of Providing Accessible Parking," research proposal presented at Southwest Business Symposium.
Sep '04 Nancy McClure, Jay Shacklett Presented a research paper entitled, "Not Quite So Black and White: The Effects of Colored Paper on the Effectiveness and the Efficiency of Test Taking in a College Setting," at the SOBIE Annual Conference in Branson, MO.
Sep '04 Darrell Goudge, Beth Waddelo, Amber Odell, Winnie Ying Conducted research studying the psychological profiles of students motivated to alter their skin color.
Sep '04 Stacia Wert-Gray Completed research papers entitled "Sports Fan Identification...Does It Vary By Gender, Sport, or Consumption Format (in Person vs. TV)" and "Source Credibility in Advertising...Looking at the Effects of Humor and Physical Attractiveness on Credibility."
Sep '04 Larry Seibert, Nancy McClure, John Camey Presented a proposal for a research paper entitled, "Determinants of Promotional Drivers in Purchase Clusters of Consumer Packaged Goods when Complementarity is Asymmetrical," at the ASBBS Eleventh Annual Conference in Las Vegas, NV.
Sep '04 John Camey, Beth Waddelow Presented a research paper entitled, "Classroom Technology Use: The Effect on Student Perceptions of the Lecturer," at the ASBBS Eleventh Annual Conference in Las Vegas, NV.
Sep '03 Larry Seibert Received the Exemplary Service Departmental Award.
Sep '03 John Camey Received the Distinguished Research Departmental Award.
Sep '03 John McClure Received the Outstanding Adjunct Departmental Award.
Sep '03 Bobi Ivanov Received the Teaching Excellence Departmental Award.
Sep '03 John Camey, Liri Imel Presented a research paper entitled, "Successful Product Slogans and the Purchase Event," at the ASBBS Tenth Annual Conference in Las Vegas, NV.
Sep '03 Nancy McClure, Beth Waddelow Presented a research paper entitled, "Analysis of Satisfaction Assessments and Complaint Behavior within the Health Care Industry," at the ASBBS Tenth Annual Conference in Las Vegas, NV.
University of Central Oklahoma